Macy’s Fashion Director
Macy’s FASHION DIRECTOR DAILY FASHION CHALLENGE is a 30-day contest that lets fashionistas put it all together. By mixing and matching the right pieces around a daily theme, participants get the chance to win a $500 gift card every day. The interactive outfit maker at www.macys.com/fashiondirector lets you combine the season’s hottest fashions and accessories to style, shop, and share the perfect look. From putting together an outfit for a blind date to selecting the perfect look for a big work presentation, the challenges will mirror everyday situations, as well as special occasions.
Using the mix and match tool, participants can virtually select pieces to create a unique outfits ideal for the challenge of the day. Suggested pieces from Macy’s Spring 2010 collections will help those in need of guidance.
Here is how it works –
• Build the perfect outfit by dragging pieces to the virtual canvas until you are satisfied with the look
• Once completed, click submit to enter your outfit into the voting gallery
• Share your look on Facebook and Twitter and invite your friends and family to vote for your outfit
• The outfit that gets the most votes each day will win that day’s challenge and a $500 Macy’s gift card
Learn more about Fashion Director and how you can participate after the jump…
Macy’s FASHION DIRECTOR DAILY FASHION CHALLENGE is a 30-day contest that lets fashionistas put it all together. By mixing and matching the right pieces around a daily theme, participants get the chance to win a $500 gift card every day. The interactive outfit maker at www.macys.com/fashiondirector lets you combine the season’s hottest fashions and accessories to style, shop, and share the perfect look. From putting together an outfit for a blind date to selecting the perfect look for a big work presentation, the challenges will mirror everyday situations, as well as special occasions.
Using the mix and match tool, participants can virtually select pieces to create a unique outfits ideal for the challenge of the day. Suggested pieces from Macy’s Spring 2010 collections will help those in need of guidance.
Here is how it works –
• Build the perfect outfit by dragging pieces to the virtual canvas until you are satisfied with the look
• Once completed, click submit to enter your outfit into the voting gallery
• Share your look on Facebook and Twitter and invite your friends and family to vote for your outfit
• The outfit that gets the most votes each day will win that day’s challenge and a $500 Macy’s gift card
Learn more about Fashion Director and how you can participate after the jump…
Macy’s Go Red for Women
Macy’s GO RED FOR WOMEN campaign is celebrating National Wear Red Day on February 5th. Go Red For Women is the American Heart Association’s nationwide movement that celebrates the energy, passion and power of women to join together and wipe out heart disease, the #1 killer of American women and men. Since 2004, Macy’s customers and employees have contributed more than $21 million to the Go Red For Women movement.
Ways to get involved, images and a press release after the jump….
Macy’s GO RED FOR WOMEN campaign is celebrating National Wear Red Day on February 5th. Go Red For Women is the American Heart Association’s nationwide movement that celebrates the energy, passion and power of women to join together and wipe out heart disease, the #1 killer of American women and men. Since 2004, Macy’s customers and employees have contributed more than $21 million to the Go Red For Women movement.
Ways to get involved, images and a press release after the jump….
FX Network launches new animated series ARCHER on January 14th at 10:00 PM

FX is launching a new original comedy series, ARCHER, on Thursday, January 14th with two episodes airing at 10:00 PM and 10:30 PM ET/PT that night.
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Archer is an animated, half-hour comedy set at the International Secret Intelligence Service (ISIS), a spy agency where espionage and global crises are merely opportunities for its highly trained employees to confuse, undermine, betray and royally screw each other. The series features the voices of H. Jon Benjamin as suave master spy “Sterling Archer,” whose less-than-masculine code name is “Duchess;” Jessica Walter as his domineering mother and boss, “Malory Archer;” Aisha Tyler as his ex-girlfriend and current co-worker, “Agent Lana Kane;” George Coe as his aging-but-loyal butler, “Woodhouse;” Chris Parnell as ISIS comptroller and Lana’s new love interest, “Cyril Figgis;” Judy Greer as Malory’s lovesick secretary, “Cheryl;” and Amber Nash as “Pam,” the director of human resources for ISIS.
Visit the official site at http://www.fxnetworks.com/shows/originals/archer/
Images, embeddable video links and further information is available after the jump…

FX is launching a new original comedy series, ARCHER, on Thursday, January 14th with two episodes airing at 10:00 PM and 10:30 PM ET/PT that night.
**
Archer is an animated, half-hour comedy set at the International Secret Intelligence Service (ISIS), a spy agency where espionage and global crises are merely opportunities for its highly trained employees to confuse, undermine, betray and royally screw each other. The series features the voices of H. Jon Benjamin as suave master spy “Sterling Archer,” whose less-than-masculine code name is “Duchess;” Jessica Walter as his domineering mother and boss, “Malory Archer;” Aisha Tyler as his ex-girlfriend and current co-worker, “Agent Lana Kane;” George Coe as his aging-but-loyal butler, “Woodhouse;” Chris Parnell as ISIS comptroller and Lana’s new love interest, “Cyril Figgis;” Judy Greer as Malory’s lovesick secretary, “Cheryl;” and Amber Nash as “Pam,” the director of human resources for ISIS.
Visit the official site at http://www.fxnetworks.com/shows/originals/archer/
Images, embeddable video links and further information is available after the jump…
Study Shows Interplay Between Search Marketing and Social Media
GroupM Search and comScore, Inc., (NASDAQ: SCOR), a leader in measuring the digital world, announced today the results of the first study ever conducted by comScore looking at the relationship between social media exposure and search behaviors. Conducted in tandem with social media agency M80, the study, “The Influenced: Social Media, Search and the Interplay of Consideration and Consumption,” reveals the dramatic correlation influenced discovery of brands through social media has with search behavior, including more lower-funnel searches and increased paid search click-through-rates (CTR). A white paper exploring the results and implications of the study is available on the GroupM Search blog, SearchFuel.
GroupM Search and comScore, Inc., (NASDAQ: SCOR), a leader in measuring the digital world, announced today the results of the first study ever conducted by comScore looking at the relationship between social media exposure and search behaviors. Conducted in tandem with social media agency M80, the study, “The Influenced: Social Media, Search and the Interplay of Consideration and Consumption,” reveals the dramatic correlation influenced discovery of brands through social media has with search behavior, including more lower-funnel searches and increased paid search click-through-rates (CTR). A white paper exploring the results and implications of the study is available on the GroupM Search blog, SearchFuel.

Snapple Introduces NEW Real Facts

To celebrate Snapple’s fresh new look, there’s a new set of Real Facts under the caps, with unique online experiences created for each.
About Snapple Real Facts
Did you know an alligator can go through 3,000 teeth in a lifetime or that vanilla is used to make chocolate? Just two of the new Snapple® Real Facts that can be found with a twist of the cap – and now online for the first time ever.
Here’s the deal:
- New Real Facts – starting at #673 – can be found under the caps of all flavors and varieties of glass-bottled Snapple teas and juice drinks.
- We’ve brought every new Real Fact to life online with a fun, lighthearted microsite (one for each new Real Fact), all of which are now online and waiting to be discovered.
- Snapple fans can discover the fun by becoming a Fan of Snapple on Facebook, where we’ll be posting a new Real Fact every day.
- You can also seek out and discover new Real Facts on Twitter, and by searching for Real Facts on the web.
- Find out more at RealFacts.Snapple.com, more information after the jump.
To celebrate Snapple’s fresh new look, there’s a new set of Real Facts under the caps, with unique online experiences created for each.
About Snapple Real Facts
Did you know an alligator can go through 3,000 teeth in a lifetime or that vanilla is used to make chocolate? Just two of the new Snapple® Real Facts that can be found with a twist of the cap – and now online for the first time ever.
Here’s the deal:
- New Real Facts – starting at #673 – can be found under the caps of all flavors and varieties of glass-bottled Snapple teas and juice drinks.
- We’ve brought every new Real Fact to life online with a fun, lighthearted microsite (one for each new Real Fact), all of which are now online and waiting to be discovered.
- Snapple fans can discover the fun by becoming a Fan of Snapple on Facebook, where we’ll be posting a new Real Fact every day.
- You can also seek out and discover new Real Facts on Twitter, and by searching for Real Facts on the web.
- Find out more at RealFacts.Snapple.com, more information after the jump.




