The Macy’s IMPULSE department is a shopping destination for the customer who wants the latest trends from her favorite Contemporary brands. The SPRING 2010 Hot List features some of the most coveted items from over 250 Contemporary labels like BCBG, Free People, French Connection, Rachel Rachel Roy, 7 for All Mankind, Splendid and countless more. Some of the major trend ideas for the Spring 2010 season are hinged together by shots of color, from neon pinks, bright yellow, exotic turquoise and fuchsia. The Global Nomad trend is a mix of ethnic inspired prints from around the world, from batik prints and tie-dye in addition to animal prints. One of the Hot List items we are standing for this season is the cargo pant, which works back to all of the amazing embellished tops and global prints. The feminine embellishments such as lace, pearls and crystals take the place of heavy chains, studs and metals.

Additional information and photos after the jump…

Check out the hot list of top picks for the season and the Impulse 2010 Spring Look Book:

Macy’s FASHION DIRECTOR DAILY FASHION CHALLENGE is a 30-day contest that lets fashionistas put it all together.  By mixing and matching the right pieces around a daily theme, participants get the chance to win a $500 gift card every day. The interactive outfit maker at www.macys.com/fashiondirector lets you combine the season’s hottest fashions and accessories to style, shop, and share the perfect look. From putting together an outfit for a blind date to selecting the perfect look for a big work presentation, the challenges will mirror everyday situations, as well as special occasions.

Using the mix and match tool, participants can virtually select pieces to create a unique outfits ideal for the challenge of the day. Suggested pieces from Macy’s Spring 2010 collections will help those in need of guidance.

Here is how it works –

•    Build the perfect outfit by dragging pieces to the virtual canvas until you are satisfied with the look
•    Once completed, click submit to enter your outfit into the voting gallery
•    Share your look on Facebook and Twitter and invite your friends and family to vote for your outfit
•    The outfit that gets the most votes each day will win that day’s challenge and a $500 Macy’s gift card

Learn more about Fashion Director and how you can participate after the jump…

Macy’s key style makers, including Martha Stewart, Donald Trump, Clinton Kelly, and Rachel Roy got in on the challenge with a series of mockumentary-style short films called “Fashion Interventions”. Check out the how-to videos debuting over the next several weeks.

Check out Macy’s on Facebook and Twitter:

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Press Release:

THIS SPRING, FASHIONISTAS CAN PUT IT ALL TOGETHER WITH
MACY’S 30-DAY FASHION CHALLENGE FOR THE DAILY CHANCE
TO WIN A $500 MACY’S GIFT CARD

Macy’s star designers Martha Stewart, Donald Trump, Clinton Kelly and Rachel Roy and other stars were tasked with impossible makeover challenges, the resulting “Fashion Interventions” are irreverent short films debuting online at macys.com/fashiondirector

Macy’s Fashion Director daily fashion challenges run from March 8 – April 6

New York, NY – March 8, 2010 – For some, fashion is a challenge, a game that is won based on an ability to translate the latest trends, mix and match the right pieces and accessorize like the world’s top fashion directors. Starting Monday, March 8th, Macy’s will give the fashion savvy and the style challenged all a chance to put it together with the launch of Macy’s Fashion Director, an online site at www.macys.com/fashiondirector that will guide consumers through the hottest Spring trends and help them put together outfits for any occasion. Using the online tools provided, Macy’s invites customers to pull together the perfect outfit for daily fashion challenge scenarios. Each day, completed entries will be voted on by the general public and the look with the most votes will be awarded a $500 Macy’s gift card prize. One $500 Macy’s gift card will be award each day*.

Budding fashionistas take note, the 30-day fashion challenge is your chance to join the exclusive world of the fashion director and take your style savvy to the next level. By virtually shopping the trends and experimenting with key pieces via a few clicks of the mouse, the stress of renewing your wardrobe will be so last season.

Macy’s even tasked its key style makers including Martha Stewart, Donald Trump, Clinton Kelly, Rachel Roy and other stars with their own seemingly impossible fashion challenge. The results of the makeover tests are a series of mockumentary-style short films called “Fashion Interventions” hosted on the Macy’s Fashion Director site. These spirited how-to films capture our star advisors in irreverent scenarios conducting fashion interventions with some unlikely characters. How did these fashion mavens fare against the style challenged? The answers will be revealed over the course of several weeks.

“We know that fashion is an ever-evolving sport and that putting together an outfit whether for everyday or for a special occasion, can sometimes be a major challenge,” said Martine Reardon, executive vice president of marketing for Macy’s. “With Macy’s Fashion Director, we are providing our customers with a fun, interactive tool that allows them to learn about and experiment with the season’s trends, engaging them in a unique way with a special reward for putting it all together.”

According to an online survey of Macy’s customers, almost half the women polled reported that they have trouble putting together an outfit on a regular basis. The most common challenges include how to wear the latest styles and how to mix and match pieces from current trends with items already in their wardrobe. Macy’s Fashion Director addresses these common issues with an easy to use tool that helps put it all together.  Using the mix and match tool, participants will be able to virtually select pieces from the perfect skirt to the must-have accessory to create a unique outfit that is ideal for the challenge of the day. Starting March 8th, daily fashion challenges will be posted on the site that range from the fun and flirty to the classy and chic. From putting together an outfit for a blind date to selecting the perfect look for a big work presentation or for a wedding rehearsal dinner, the challenges will mirror everyday situations, as well as special occasions. Participating stylists will begin with a blank virtual canvas and suggested pieces from Macy’s Spring 2010 collections. From there, an individual’s creative and style sensibility will be the guiding force in creating a unique look.

To build the perfect outfit for the challenge, a participant will drag pieces to the virtual canvas until satisfied with the look created. Once completed, the challenge participant will click submit to enter an outfit into the voting gallery. The outfit that gets the most votes each day will win that day’s challenge and a $500 Macy’s gift card.  Through social networking tools, including direct postings to Facebook and Twitter from the Macy’s Fashion Director site, participants can invite their friends and family to vote for their outfit.

“Macy’s Fashion Director gives our customers the unique opportunity to create their own fashion story,” said Nicole Fischelis, Macy’s group vice president/fashion director. “They are able to put together a look that expresses their vision of what they believe fashion is right now.  It’s how I take a trend from the runway and interpret it to fit our customer’s needs.”

The style-making scene will extend to select Macy’s stores via special in-store events in 17 markets nationwide including locations in New York, San Francisco, Houston, Columbus, Dallas and Philadelphia. Hosted by renowned celebrity fashion experts including Project Runway alums Jay McCarroll and Nick Verreos; each event will bring the online challenges to life as the celebrity hosts select shoppers to participate in fashion battles to create the best outfits. Contestants will style models with various pieces based on a challenge scenario. After a mini runway show, the audience will choose the best look and the winner will receive a $100 Macy’s gift card.

Macy’s Fashion Director daily challenges begin March 8th and run through April 6. Challenges will range from scenarios for her and him to choosing the perfect decorations for home.

Whether you hail from New York or Seattle, choosing the perfect outfit for any occasion may sometimes be a challenge. With Macy’s Fashion Director, consumers will learn a few tricks of the trade from style experts and fellow fashionistas to make their next fashion challenge a breeze because Macy’s is the perfect place to put it all together.

*Complete official rules are posted at www.macys.com/fashiondirector.

Macy’s GO RED FOR WOMEN campaign is celebrating National Wear Red Day on February 5th. Go Red For Women is the American Heart Association’s nationwide movement that celebrates the energy, passion and power of women to join together and wipe out heart disease, the #1 killer of American women and men. Since 2004, Macy’s customers and employees have contributed more than $21 million to the Go Red For Women movement.

Ways to get involved, images and a press release after the jump….

To get involved you can participate in the following ways:

•    Red is the color that saves at the Wear Red Sale
•    Take fashion to heart and buy the limited edition INC International Concepts Little Red Dress
•    Speak Up against heart disease by sharing your story at the Go Red Casting Calls
•    Attend a Go Red luncheon in your area
•    Join Go Red For Women

Images:

Visit Macy’s on Facebook and Twitter.

Press release:

Macy’s Go Red For Women with INC’s “Little Red Dress”
Limited Edition Design to Benefit American Heart Association Available Exclusively at Macy’s and macys.com

New York, NY –January 13, 2010– Macy’s continues to show its love for the American Heart Association’s Go Red For Women movement, by announcing the launch of the INC International Concepts “Little Red Dress.”  Since 2004, Macy’s has raised more than $21 million in the fight against heart disease and this marks the first time in the retailer’s six year relationship with the American Heart Association that a limited edition design has been specially created to inspire and promote awareness of women’s heart disease–just in time to celebrate National Wear Red Day on February 5, 2010.

Available exclusively at select Macy’s, including locations in New York, Chicago, Boston, Philadelphia, Washington DC, Miami, Atlanta, Houston, Los Angeles, San Francisco, and Seattle, as well as on macys.com, the “Little Red Dress” retails for $69 with 10% of the sales price of each dress to be donated to the American Heart Association.  A seasonal twist on the iconic “Little Black Dress” in a seductive shade of red, this exclusive design showcases a flirty, fitted silhouette and is available in Small, Medium, Large, and Extra-Large.  An obvious choice for a glamorous Valentine’s Day rendezvous, it’s also the perfect way to show heartfelt support for Go Red For Women, a nationwide life-saving movement to promote awareness and prevention of heart disease among women.

“This is the sixth consecutive year that Macy’s and the American Heart Association have joined forces in the crusade against women’s heart disease,” stated Nicole Fischelis, Macy’s Group Vice President, Fashion Director for Ready-to-Wear. “Creating an exclusive dress design and donating a portion of each sale to the American Heart Association was a logical and fashionable way to celebrate our partnership and demonstrate Macy’s ongoing support for the Go Red For Women movement and National Wear Red Day.”

Neil Meltzer, Board Chairman of the American Heart Association and President and COO of Sinai Hospital of Baltimore added, “Macy’s long-standing commitment to Go Red For Women has helped us provide women with the knowledge and tools to make life-saving choices every day. The creation of Macy’s “Little Red Dress” will bring even more exposure to the red dress symbol and awareness of heart disease, as we continue to fight this No. 1 killer of women.”

Additionally, in honor of American Heart Month and National Wear Red Day, Macy’s customers wearing any item of red—anything from lipstick, to the signature Red Dress pin, to an entire red ensemble—will receive a special 20% discount on a wide assortment of merchandise at all nationwide Macy’s stores, as part of the Wear Red Sale Event on February 3-7.

The “Little Red Dress” will be available from January 31-March 21, 2010.

About Go Red for Women:
Go Red For Women is the American Heart Association’s solution to save women’s lives. With one out of three women still dying from heart disease, we are committed to fighting this No. 1 killer that is
largely preventable. GoRedForWomen.org, a premiere source of information and education, connects
millions of women of all ages and gives them tangible resources to turn personal choices into life-
saving actions. We encourage women and the men who love them to embrace the cause. For more information please visit GoRedForWomen.org or call 1-888-MY-HEART (1-888-694-3278). Macy’s is a proud national sponsor of the American Heart Association’s Go Red For Women.

This holiday season, Macy’s BELIEVE campaign builds on the great success of last year’s holiday effort to support the Make-A-Wish Foundation®. Macy’s is adding to the spirit of “Believe” with a national Santa Tour, an honorary National Believe Day, a “Yes, Virginia” animated special, and a new TV commercial featuring Queen Latifah.

The nostalgic holiday campaign was inspired by the New York Sun’s famous “Yes, Virginia, there is a Santa Claus” editorial from 1897 and includes letter-writing “Believe Stations” in Macy’s stores across the country. For each letter received, Macy’s will donate $1 to the Make-A-Wish Foundation, up to $1 million.

For more details, please visit www.macys.com/believe

Visit Macy’s on Facebook and Twitter.

More details and assets for your site after the jump!

Macy’s “The Trek” TV Commercial – The new national television spot called “The Trek” features Virginia making the trip from her home to Macy’s, where Queen Latifah helps her mail her letter to Santa.

Macy’s National Santa Tour – Following his celebratory kickoff of the holiday season in the Macy’s Thanksgiving Day Parade, Santa will embark on a whirlwind tour across America, greeting young boys and girls and spreading holiday joy.

National Believe Day / “Yes, Virginia” Animated Special – On Friday, December 11th, Macy’s will celebrate the first National Believe Day to recognize and reward acts of kindness and generosity from coast to coast. Also that day, CBS will premiere a new original animated special called, “Yes, Virginia.” on Friday, December 11, at 8 p.m. ET.

Macy’s BELIEVE Commercial

Yes, Virginia Trailer

Virginia tries to send her letter to Santa.

Queen Latifah helps Virginia mail her letter to Santa.

Santa will embark on a whirlwind tour across America, greeting young girls and boys and spreading holiday joy.

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Macy’s Wedding and Gift Registry is offering a $25 rebate for eligible tabletop and houseware purchases of $150 or greater, from one of 30 participating vendors like Lenox, Waterford, Kate Spade, the Martha Stewart Collection with Wedgwood, and Anolon and Circulon. This rebate is available to anyone shopping off a Macy’s wedding registry, whether it be the registered couple themselves or their friends and family, between September 23rd and October 4th. This is the perfect opportunity for friends and family to get their favorite couple a wonderful wedding gift.

Rebate forms can be found in-store at any Macy’s Wedding & Gift Registry department or at macys-reg.weddingchannel.com/offers.  Purchasers simply need to mail-in their original receipt and a copy of the couple’s registry to the specific vendor’s address found on the second page of the rebate form. The $25 rebate check will be mailed within 60 days.

More details and assets for your site after the jump

Take home more while spending less with Macy’s buy 3 get 1 free offer. You can purchase five-piece fine china place settings, stemware and five-piece stainless flatware place settings (Click on the photo to view full size):

*Additional details on Macy’s Wedding and Gift Registry (Click on the photo to view details):

Download the Bridal Rebate Form:  Bridal Rebate Form

Macy’s has launched COME TOGETHER, an innovative awareness and fundraising campaign that aims to feed 10 million people suffering from hunger. COME TOGETHER invites the public to rally around the cause by hosting special dinners in their homes and asking their guests to pledge a donation to Feeding America. In return, Macy’s will match these donations dollar-for-dollar until the total goal of 10 million meals is reached.

To get involved the public may participate in three ways Host, Give and Shop.

• HOST- Friends and families across the country can host dinner parties from casual to formal, send invitations and manage party details including themes and recipes on www.macys.com/cometogether. In lieu of bringing traditional host gifts, guests are suggested to make a donation to Feeding America.

• GIVE – Donate $1 directly at any Macy’s register, one dollar provides dinner for seven.

• SHOP -  Macy’s customers can shop for the cause and get special savings in-store on October 17, when Macy’s hosts a national Shop For A Cause day. A portion of the $5 in-store ticket sales will benefit Feeding America.

Visit Macy’s on Facebook and Twitter.

More details and assets for your site after the jump!

To launch the campaign, Macy’s will host a special VIP dinner party with Martha Stewart and Emeril Lagasse on September 15th in its flagship Herald Square store. Also on that day, Macy’s is hosting the World’s Largest Dinner Party. This kick-off event will have customers join in the “first course” of the nationwide party to celebrate the launch.

In addition, Macy’s Culinary Council, made up of 15 world-renowned chefs including Emeril Lagasse, Tyler Florence, Todd English, as well as entertaining authority Martha Stewart, will serve as the experts of this campaign. They are offering up dinner party themes, recipe ideas, product suggestions and even their suggested playlists, to help America host delectable and entertaining dinners. A full schedule of events is available here.

The campaign will also launch with TV spots featuring Macy’s “Star” Designers Jessica Simpson, Queen Latifah, Mariah Carey, Usher, Martha Stewart, Emeril Lagasse, Tommy Hilfiger and Donald Trump.

Behind the Scenes of Macy’s Come Together campaign commercial:

Photos from the the set of Macy’s Come Together campaign commercial:

Usher, Martha Stewart and Tommy Hilfiger

Jessica Simpson and Emeril Lagasse

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Visit Macy’s Pressroom for additional information.