Just released, “The Making of the Boost Mobile Commercial” takes us behind the scenes of the filming of The Boost Mobile Shuffle, watch as the original shuffling crew jokes about their reunion and tells stories of the Bear’s glory days. In addition, oddball directors Tim & Eric share insight into the filming process and ideas behind the commercial.

Boost Mobile has also launched a micro-site with behind-the-scenes videos and web applications related to the commercials. Cant get enough of the shuffle song? Also available on the micro-site are 4 ringtones available until May 7 for $0.99 each.

All proceeds from purchases will go to Gridiron Greats Assistance Fund, a non-profit organization led by Coach Mike Ditka that provides financial assistance and coordinates social services for former NFL players who are encountering physical hardships after retirement. The organization has provided over $1.75 million in financial aid and medical assistance, providing hands-on assistance to help retired players. The services include medical assistance, financial assistance for utilities, medication, food, automotive payments and childcare.

‘The Boost Mobile Shuffle’ is a parody of the iconic 1985 music video that reunites the original Chicago Bear’s shufflers: Jim McMahon, Mike Singletary, Richard Dent, Willie Gault, Otis Wilson, Steve Fuller and Maury Buford. The centerpiece of the ad is an off-beat re-creation of the 1985 music video using most of the players, the editing techniques and the same look as the iconic original. Directed by super star team Tim & Eric, these videos are sure to make you laugh.

Super Bowl commercial:

Video teasers below:

Photo content below: