JOIN MOTT’S AND ACTRESS MARCIA CROSS TO “WAKE UP” AMERICA

AND HELP DONATE 1 MILLION MEALS TO THOSE IN NEED

Mott’s Wake-Up Call Program Shares Healthy Message from Cross and

Provides One Dollar Per Call to Benefit Feeding America

PLANO, Texas (March 9, 2009) – It’s a shocking statistic nearly 36 million Americans currently live at risk of hunger in our country a third of whom are children. Mott’s, the nation’s leading producer of branded apple juice and apple sauce, is launching the Mott’s Wake-Up Call program to wake up Americans to the prevalence of hunger in the United States. Mott’s has partnered with Emmy-nominated actress Marcia Cross, and the nation’s largest hunger relief organization, Feeding America. Together, they will provide one million meals to American children and families in need this year and you can help.

By simply visiting Motts.com, consumers can send a wake-up call from Marcia Cross to themselves, or to a friend, for free. For every call placed, Mott’s will donate one dollar to Feeding America. Each dollar will provide more than seven healthy meals to children and families in need via Feeding America’s network of partner food banks across the United States. Cross, the mother of twins and the face of the new Mott’s ad campaign, will encourage listeners to make better food choices, like Mott’s apple juice and apple sauce, to feel healthier every day. Calls will be available until Mott’s reaches its goal of providing one million meals to those in need.

More about the contest and images after the jump.

And to contribute to this GREAT CAUSE our friends at Hollywood Mom Blog are hosting a Mother’s Day giveaway in support to this program and as a platform to the announcement of the launching of the Mott’s Official Blog, occurring within the next couple of weeks, so stay tuned!

Here are more details about this fantastic Mott’s sponsored Mother’s Day giveaway:

The clock is ticking and the countdown’s begun – only 3 more weeks until the “Mother” of all holidays.  Do you know where your Mother’s day gift is?

Good news! It’s possible the HollywoodMomBlog.com has you covered this year.  HMB is giving away a luxurious Mothers Day Package courtesy of Mott’s brand and gorgeous Hollywood Mom Marcia Cross, in honor of the Mott’s Wake-up Call Campaign.  This Mother’s Day gift from Mott’s is packed with $200.00 worth of goodies all moms will truly appreciate, including:

MOTHER’S DAY PRIZE PACK

• $100 Spa Day from Spa Finder for Mom (good for 1400+ nationwide locations)
• Mott’s gift certificate for $50
• $50 Gift Card to Vons Grocery Store, of the Safeway chain.

To enter, simply share your favorite Mott’s Moment in the comment section below – anything from your favorite Mott’s product, Mott’s-inspired family recipe or your feelings about Mott’s charitable Wake-up Call Campaign.  The lucky winner will be drawn and announced on Mother’s Day.

Leave it to Mott’s to create the perfect recipe for a luxurious Mother’s Day while delivering meals to children in need and raising awareness of the 36 million Americans who currently live at risk of hunger in our nation.  The Wake-up Call Campaign is designed to “wake up” Americans to the prevalence of hunger in our own country. Mott’s is joined in this effort by Emmy-nominated actress Marcia Cross, and the nation’s largest hunger relief organization, Feeding America and together, they will provide one million meals to needy American children and their families this year. Here’s the best part; We can help. Go to Motts.com and send a celebrity wake-up call (from Marcia Cross!) to yourself or a friend, for free.

For each wake-up call placed, Mott’s donates one dollar to Feeding America and that dollar will provide more than seven healthy meals distributed via Feeding America’s network of partner food banks across the United States.  “I’m humbled and proud to be working with Mott’s to literally wake up America to the fight against hunger and help people get a healthy start to the day,” said Cross. “As a mother, I am saddened by the number of families who go hungry in our country. I hope people will hear our message and help us make a difference by placing their own call today at Motts.com.

While Feeding America currently feeds nine million of these children, many also rely on free or reduced price lunches at school during the week. However, getting food to an at-risk child on the weekends and during the summer remains a challenge, especially as many food banks experience a sharp decline in donations post-holiday season.

The Mott’s Wake-Up Call program has a goal of helping to raise awareness for the issue of hunger, providing meals to children and families who need them and encouraging food bank donations during the important spring and summer months. For constant updates from Motts visit their twitter page or the official Mott’s site.

Tags: Celebrity/Hollywood Moms, Feeding America, Marcia Cross and Mott's, Mother's Day Giveaway, Mott's, Wake Up Call