Huggies Brand to Roll-Out New Rewards Program

Kimberly-Clark also announced the launch of a new Huggies brand rewards program – Enjoy the Ride Rewards – which targets the millennial mom, offering her chances to earn valuable rewards, win instant prizes, and more.  Beginning April 13, moms can sign up for the rewards program by going to www.enjoytheriderewards.com.  To earn rewards points, moms enter special codes that will be located on direct mail pieces, magazine ads, and online.  Points can also be earned by referring friends, watching videos, providing opinions, or sharing ideas within the program’s Web site.

To help create excitement around the launch of Enjoy the Ride Rewards, the Huggies Brand will be giving away a one year’s supply of diapers every day for the next year.  Moms who sign up to join the program are eligible to win this daily prize.  “During these uncertain economic times, providing moms access to a rewards program that enables them to have fun, talk to each other, and share their opinions, while accumulating points and redeeming them for a chance to win fabulous prizes, is a win-win for both moms and the Huggies brand,” said Jeff Dawson, vice president of the Huggies brand.  “The Enjoy the Ride Rewards program is designed to establish a strong relationship with moms as they begin their journey through motherhood – ultimately creating Huggies advocates, and thus loyal users of Huggies branded products.”

Official rules and regulations can be found at the Enjoy the Ride Rewards website.

Tags: Babies, Diapers, Enjoy the Ride, huggies, Kids, moms