Get the scoop on Tyler’s podcast series and Contest rules after the jump.

Macy’s and Celebrity Chef Tyler Florence Partner for
On-Line Podcast Series and Cooking Contest
January 15, 2009

Macy’s and Tyler Florence, author and Food Network celebrity chef, launched today an exciting 12-series podcast hosted at www.macys.com/keepitcooking as inspiration for a new contest called “Macy’s Keeps America Cooking” which also launches today. The podcasts were all filmed on location at Tyler’s Mill Valley, CA kitchen and feature some of his favorite recipes. A new podcast will be released every other week throughout the contest submission period. The contest calls for viewers to record and upload their own videos showing how to prepare some of their favorite recipes.

Sample recipes:
- Homemade Spaghetti and Meatballs
- French Toast Waffles
- Ratatouille

Podcast details:
- Tyler is a member of Macy’s Culinary Council
- All cooking tools used by Tyler are all available at Macy’s
- Through the podcast site, viewers are able to link directly to www.macys.com to purchase the product, or can also link directly to the Macy’s Wedding & Gift Registry Web site, www.macysweddingchannel.com, where they can purchase as a gift off of someone’s registry or where engaged couples are able to add the product to their own gift registry

Contest overview:
The “Macy’s Keeps America Cooking” contest will be based completely off of user-generated video submissions and viewer-rating of their favorite video or recipe. Entrants are asked to create a video based on an original recipe that demonstrates “What gets you cooking? Is it the magical people in your life? Or the fresh ingredients at your local market?” Each video should be 2 minutes or less, and, similar to how Tyler ends his podcasts with “From my Mill Valley kitchen to yours, Macy’s keeps it cooking,” submitted videos should also end with the line “From my (location) kitchen to yours, Macy’s keeps it cooking!”

Prizes
- The Grand Prize Winner of the contest will receive:
o a trip for two to San Francisco to cook with Tyler
o shopping spree with Tyler for new kitchen products using Macy’s gift of a $2,500 gift card
o a feature spot on their own Macy’s Keeps It Cooking podcast that will show them cooking with their new Macy’s kitchen products
- Nine runner-up winners will also be selected and will each be awarded with a $1,000 gift card from Macy’s
- If winners include mention of what they like about their local Macy’s or macys.com in their videos, they will also receive an additional $500. Winners will be selected on or around April 30, 2009.

Timing
Tyler’s Macy’s Keeps America Cooking podcast series debuts today, January 12, 2009 and will run ever other week until April 13. The podcast of Grand Prize Winner will show later in the season.

Further details
www.macys.com/keepitcooking

About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Offering distinctive assortments including exclusive fashion and home brands, Macy’s stores are operated by four regionally based retail divisions – Macy’s East, Macy’s Florida, Macy’s Central, and Macy’s West – and an online store at macys.com.

About Tyler Florence
Tyler Florence is an author and celebrity chef of Food Network’s Food 911, How to Boil Water, and Tyl’er’s Ultimate. Now in his tenth year with Food Network, he has written three cookbooks: Tyler Florence’s Real Kitchen, Eat This Book, and Tyler’s Ultimate. He is an honors graduate of the College Culinary Arts at Johnson & Wales University, which awarded him an honorary doctorate in 2004 and also established a scholarship in his name.

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